Get Your Coaching Business unstuck with templates, rebrandable books and mindset coaching!

Let's Get Your

Coaching Business Unstuck!

Are you ready to start today?

Here are five free coaching tools to get your business started.

Just click the button below.

  • Are you feeling lost about how to get your coaching business started?

  • Are you stuck in a day job you hate and desperately want to help others live their best life... BUT, you just can't force yourself to take action on your heart-centred business?

  • Are you quite happily coaching Pro Bono, but the thought of asking for money, or worse, selling high-ticket coaching products, just leaves you COLD?

Choose the right SOLUTION for you!

Here's What Our Clients Are Saying...

The Ultimate Kit to get your Business Set Up

Includes Books to Rebrand as Your Own for You and Your Clients

Our Best-Selling Value Bundle

The MEGA Business Bundle

All the white label coaching tools, templates and more in this one bundle ready for you as a digital download immediately, brand as your own, and begin to on-board and work with clients today!

Here's a closer look at what's included in the Mega Business Bundle

  • (each can be bought separately)

The Coaching Starter Kit

The Client Onboarding Pack

Save yourself time and get organised FAST

Core business documents to convert prospects to clients and professionally mange them from day one.

The Coaching Tool Kit

The Business Starter Kit

Steam our coaching tools and use them in your coaching practice.

Grab these 26 invaluable coaching tools that you can re-brand and use with your clients.

The Coaching Tool Kit

The Pathfinder Program

Amazing Personal Development Program Ready to Re-Sell

The Pathfinder Program covers the foundational material that every day life coaching client needs as part of his/her personal development.

Discovering You ebook

Discovering You

A Self Discovery Program

For Your Clients

Help your clients discover their phenomenal power they have inside, right now, to define their own reality and make it happen. (Editable version now available).

How to Wake Up Inspired and Motivated

How to Wake Up Inspired and Motivated

Success Mindset and Goal Setting Program For Your Clients

A comprehensive guide to personal success consisting of 59 pages of lessons and worksheets. Clients learn the 7 qualities of the success mindset and how to create a detailed personal development plan.

Edit and brand for your business.

How to Wake Up Inspired and Motivated

Find Your Coaching Sweet Spot

Discover Your Coaching Niche

Discover a coaching niche that's perfectly suited to your passion and expertise. Or use it as a business coach to help your clients to narrow down their ideal niche.

Here's What Our Clients Are Saying...

I'm on a mission to help coaches get their businesses unstuck.

Each coach starts their own ripple effect that makes the world a better place.

I've been there myself. Desperately wanting to leave a job that wasn't fulfilling. I had a psychology degree and years of experience as a trauma counsellor and thought it would be easy to get a coaching business up and running. I couldn't have been more wrong.

When I started to struggle, I bought some coaching templates and that helped me get my business more organised and I was able to start coaching with Pro-Bonos.

However, whenever I tried to start posting on social media, my mind would go blank...

And when I thought about charging for coaching, I thought with my experience I should be charging a reasonable amount... But... The thought of actually asking people for money, or marketing the fact that I was selling coaching sessions just locked me right up. I couldn't bring myself to do it.

It was only when I went through a coaching program about changing my mindset about valuing myself, valuing my skills and valuing my experience that I was able to get working on my business.

I started posting regularly and created a podcast called Get Your Dream Business Unstuck.

And in June 2023, I bought the template business Universal Coaching Systems (UCS) from which I'd bought the template package back in 2017. I knew that the UCS products would absolutely be perfect to go alongside my mindset coaching, to help my clients get their coaching businesses unstuck.

I love being a part of helping coaches with Ready-Made Coaching Tools, so they can hit the ground running with their clients from Day One.

And I’d love for you to check out our suite of Ready-Made Coaching Tools and see which ones will help you and your clients get off to a flying start!

If you are one of many coaches who would like my personal support in helping you get your business growing, I have some availability and invite you to book in a call with me today.

Jenny Williams Universal Coaching Systems


Total DFY Templates


Active Readers


Facebook Fans



Here's What Our Clients Are Saying...

Listen To The Latest From Our Podcast

Your Title Here

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

FAQ image

Your Title Here

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

FAQ image

Your Title Here

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

FAQ image

Read The Latest From Our Blog

blog image

How to write a meaningul About Page for your Coaching Website

May 06, 20249 min read

How To Write A Meaningful About Page For Your Coaching Website

by Guest Author | May 6, 2024 | New Coaches Start Here

I am always curious to know the origin story of businesses, and the people behind them. The About Us / About Me page is one of the first sections I like to visit when considering purchasing a product or service. Unfortunately, many coaches and companies leave this page neglected, thereby missing out a unique chance to form a deeper connection – with their audience and with themselves.

Why should you care about the About page?

Your About page is the perfect place to tell your story to your audience in an intimate way. Through sharing your own journey, you are helping them identify what they need, how they relate to you, and how you can fulfill their needs. I’d go one step further and say – they are there to get to know you and to fall in love with you.

Writing out your story is a beautiful opportunity to dust off your mirror of self-reflection and take a good look at your self-image. This process is bound to reinvigorate your sense of purpose and the direction of your coaching business – perhaps even your life.

Those are some solid reasons to devote some time and love to your About page. But it may feel a little intimidating. Where do you begin writing about yourself and how do you distill your ‘self’ down to a single page?

The good news is that you are an expert on you. There’s no one better informed! So summon that confidence in your expertise, and allow me to hold your hand, as I walk you through 6 manageable little baby steps to writing a heartfelt, authentic, and meaningful About page for your coaching website.

Step 1 – Come up with some writing prompts

Open up your Word Processing document and come up with some questions that will serve as your writing prompts. I like to do this with all the articles I write, especially if I’m having trouble getting started. The questions do not have to be perfect and all-encompassing. Their primary purpose is to take away the “Blank Page Blues” and generate some momentum.

Think about your audience. If you are like many coaches, your audience is essentially you, but a few years younger. What if Past You, seeking out answers, encounters Present You? What would the questions look like? Brainstorm!

Here are some prompts for you to use and adapt to your requirements:

  • Who is my ideal client and what do I want them to feel when they read this?

  • What’s my personal experience with the problems my clients face?

  • What sets me apart from other coaches in this field?

  • What does my future as a coach/business owner/thought leader in this field look like?

  • What am I bringing to the table?

  • What are my values?

  • How was the idea behind my business conceived?

  • How did the idea start to pick up traction in my head? What clues did I receive that this was a good idea?

  • How did I manifest the ideas?

  • What are some Captain Obvious things I can say about my coaching methodology?

I also love to ask questions which elicit stories:

  • “What was the story behind the name?”

  • “What was the story of how the founders met?”

Again, the questions don’t have to be extraordinary, or mutually exclusive. It’s okay if there’s some overlap, and it’s okay if you don’t cover every single aspect of yourself. I don’t even think that’s possible! Just get some questions on the page and move on to…

Step 2 – Stream of Consciousness

Now that you have your questions ready, the next step is to answer them, one by one, using one of the most powerful tools available to you: your stream of consciousness.

Select a method of answering that you’re comfortable with. Do you want to take your journal out to the beach/rooftop, write out there with an expansive view and your favourite pen? Do you prefer to record your voice during a leisurely evening walk? (Disclaimer: Make sure you don’t forget to take your questions with you! I am most certainly not speaking from personal experience.)

Perhaps you want to keep it simple and just type out all your answers. There’s no right or wrong way to do this. Choose the method that feels right to you; the one which enables you to flow. Some people might even do a combination of these methods. Go for it!

There is only one rule with this exercise: You are not allowed to censor yourself. Do not use the backspace button, eraser, or re-recording options. Just let it flow. No one’s going to see this but you. You will make mistakes, stutter and stumble over your words, but you need to keep going. Think of this wall of text as the block of marble with which you’ll chisel out your sculpture.

If you typed out your answers on a word processing document, you are ready for Step 3. If you chose any of the other methods, transcribe everything (and I mean everything – no editing yet!) onto your word processing software of choice.

Step 3 – Organise!

Now that you have a whole lot of raw material for your About Page, you can start to organise it in a way that makes sense.

Think again about the type of person who would visit your About page, or the type of person to whom you would send a link to your About page. Surely this wouldn’t be the widest net you cast. These are the select few who want to know your backstory. So don’t be afraid of getting a little personal and showcasing You. With that in mind, you can start to give some structure to your content.

A big part of any type of organising is ruthlessly discarding the stuff you don’t need.

Don’t be afraid of leaving out parts that are not relevant. Elizabeth Gilbert, renowned author of Eat Pray Love and many other NYT Bestsellers, said in an interview that she spends years researching the subject matter for each book, and ends up using only about 1/5th of it! She emphasizes that this doesn’t deter her from going hard on the research in the future. Having all that material simply meant she would have everything she needed on hand, so she could decide which parts would be important and sensible enough to make it into the book.

This process of organising allows you to examine everything closely – to refine your own values and self-image. So don’t be afraid of getting rid of the parts that don’t really connect and resonate with you. Double down on the parts that do!

We often put a lot more thought into our written words than into casual conversation. The tone of the About page would ideally be a hybrid of the two. It’s more refined than casual conversation, but it still sounds like you; a thought-through, confident version of you.

So when you have your first draft, try speaking it out loud as though you’re talking to a person or group of people. If it doesn’t sound like you, then it’s probably not as clear as it could be. Simplify until it sounds like you. If you’re feeling stuck, you can combine this simplification with the next step.

Step 4 – Get Some Feedback

Now that you have spent plenty of time drafting the About Page, it’s time to emerge from your writing bubble. This is the part where you get a handful of people to read it and give you feedback. I love using Google Docs for this. It’s incredibly easy to share and collaborate on it by leaving comments, suggestions, and highlights.

You want to get the opinion of a bunch of different people so that you can look for patterns in feedback. Ask your friends, family, fellow coaches, and some previous clients. All feedback is worth examining, but you certainly need not use all of it. Just like you did with the research, feel free to exclude it if it doesn’t sit right with you. As we’ve already established – you are the expert here.

Step 5 – Let It Sit, Then Edit

You have likely sat down to write a deeply personal piece at some point in your life. Perhaps it was a statement of purpose for your top choice college, or a cover letter for your dream job, or even a love letter. When working on a piece of this nature, it’s important to take a break between edits so you can revisit it with fresh eyes. Get some sleep, let your magical brain do its consolidative thing.

Another reason to take breaks and give it time is that your current state of mind will always influence your writing. I like to have a daily readthrough of the page for a few days in a row, to test how it feels in different “moods”. Our state of mind may change from day to day. Our core values, mission, and purpose don’t. If it rings true and sits well with you for a few consecutive days, you’re done.

I’ll note that allowing yourself some time to edit is very important, but it can be a slippery slope to procrastination. So give yourself a few days, but have a strict timeline.

Step 6 – Hit ‘Publish’!

If you have followed steps 1 through 5, it’s time to hit the publish button. Remember: you are not getting any of this engraved on a diamond. You can always change it later – and you will! Your About Page will evolve over time, because you will evolve over time as a coach. You’ve given it everything you’ve got, so release the pressure of having it down perfectly. Applaud your own efforts, hit Publish, and reward yourself with a toast!


Neha Sinha

I am a seasoned content writer and editor with a passion for helping people find their authentic voice and deliver a clear message. I believe the right series of words is a magical package that can bolster the quality of our thoughts, and therefore our lives.
I am also a certified fitness coach. My approach entails educating clients on nutrition and exercise biology, while facilitating the inner work that is key to changing behaviour and habits in the long run.
Learning is my drug of choice, and I do my best to leave people better than I find them!


Back to Blog

Helping coaches succeed!

© 2023 Universal Coaching Systems- All Rights Reserved,

0455 660 369

42 Holts Lane

© 2024 Company Name - All Rights Reserved, consectetur adipiscing elit. Maecenas commodo suscipit tortor, vel tristique sapien